|The top computer game franchise continues to branch out onto other platforms, as it explores a new lifestyle in this spin-off title. Like the 2003 console versions of The Sims and The Sims Bustin' Out, The Urbz: Sims in the City uses the life simulation of the popular PC series as the basis for a role-playing game with a familiar, modern setting. Instead of the pastoral suburban neighborhoods of earlier games, however, The Urbz plays out in a fast-paced city where style and reputation are the keys to success.
Each game revolves around the player's single character, as he or she makes friends and gains the cultural understanding required to be accepted as an insider in the city's various districts. Each of the city's areas is designed with a distinctive cultural style. Shops and services in each area offer different items that can help the Urbz chase their goals and allow them to develop their own unique personalities.
Most city areas also have clubs or other meeting places, but in order to fit in, the player's character will have to show respect to the locals and learn the social interactions they use. The handheld versions of the Urbz have players competing with a greedy boss character called Daddy Bigbucks, who wants to take over the city of "Miniopolis" and keep its best locations all to himself. If characters can develop a strong reputation, however, by meeting new people and visiting new locations, they'll be able to use their influence to keep the city a happy and rewarding place for all their friends.